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SEO works by aligning a website’s content and structure with the factors that search engines use to rank pages. Search engines like Google, Bing, and Yahoo use complex algorithms to evaluate and rank websites based on their relevance and authority related to user search queries.
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What Is SEO and How Can It Transform Your Website’s Success? - YouRankus
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What Is SEO and How Can It Transform Your Website’s Success? - YouRankus

SEO is the practice of optimizing a website or web content to improve its visibility and ranking on search engine results pages (SERPs), like Google or Bing.