We are living in that digital era where content is the king. So, businesses are finding all ways to extend their visibility online. One such strategy is video submission. Video content has emerged as an essential element for any brand intending to keep its audiences engaged and building its SEO. But, precisely for what reasons is video submission important in SEO? Let's find out.
1. Video Content Increases User Engagement
User engagement is one of the prime concerns of search engines when it comes to content ranking. Google and other search engines have a soft spot for websites that keep the users engaged longer. Since videos are interactive and visually engaging, they would naturally be much more captivating when compared to mere plain text. This can be attained by embedding videos on the website and sharing on various platforms, thus increasing users' time on site and reducing bounce rates. It sends a positive signal to search engines that your site is providing valuable content to users.
2. Higher Chances of Ranking in SERPs
The face of search engine results pages has changed, and more often than not, the first page of a search contains video results. Video submission platforms like YouTube, Vimeo, and Dailymotion are very authoritative domains. Submission to these domains could very well mean that your video content will rank in search results, perhaps even in the Google video snippet.
Second, search engines like Google also show bias towards mixed media content: a mix of text, images, and videos. By incorporating videos on your website, the chances are that it will rank higher than another site that only contains text.
3. Boosts Backlink Opportunities
Backlinks are among the strongest ranking factors in SEO. Relevance, quality, and backlinks from authoritative websites boost your domain authority and, thus, your positioning in search results. Video content is more shared, referenced, and linked compared to text. The ability to submit video will enable you to distribute your content onto various video hosting platforms, therefore widening its reach and chance of getting highly valued links.
For example, if you create great informational videos and upload them to sites such as YouTube or even educational websites, other websites will link to your video. This will naturally help your website gain backlinks.
4. Improves Mobile Search Results
With more than half of web traffic coming from mobile devices, it has become very important to optimize for mobile. Videos are easy to consume on mobile devices and usually perform better on mobile compared to heavy text content. With video submissions optimized for mobile viewing, one makes sure his or her content can be seen by a wider audience. Besides, Google focuses on mobile-first indexing, which means video-heavy content loading fast and engaging your users will substantially improve your mobile search rankings.
5. Improves Social Media Engagement
Social media is inextricably linked with SEO, and of all the content formats, videos are considered the most engaging on social platforms. You drive traffic to your website by uploading videos on social media networks. Videos are shared more than any other content format, meaning broader reach and more social signals that though not direct ranking factors, contribute to SEO nonetheless.
When people share your videos on Facebook, Twitter, or LinkedIn, they bring more views to your website and signal to the search engines, at the same time, that your content is of high quality, which can positively impact your search rankings.
6. Supports Keyword Optimization
The possibility exists of video submission optimizing metadata by filling titles, descriptions, and tags with targeted keywords. Search engines index this metadata and, in turn, help rank your content for particular search queries. This ultimately gives you more visibility inside both video and web results by giving keyword-rich descriptions and properly tagging your videos.
Conclusion
And that makes video submission no less than a need in today's content-driven world and more than a fad. Videos enhance user interaction, increase possibilities for backlinks to your site, and locate your site much better on mobiles and social media platforms. Moreover, by reaping the power of video, you will be ahead in this competitive digital landscape and effectively maximize your SEO efforts.
